KEY DIMENSIONS OF DIGITAL MATURITY: A STUDY WITH RETAIL SECTOR COMPANIES IN BRAZIL

ABSTRACT Purpose: The objective of this research was to identify which dimensions are related the establishment higher levels digital maturity. Originality/value: There is little academic scientific literature on maturity in Brazil. This will offer subsidies companies regarding different that need be emphasized by managers order achieve a full and effective transformation. information valuable support transformation process these companies. study fills gap context lack more comprehensive empirical studies based Design/methodology/approach: evaluated relationship eight capacity (strategy, leadership, market, operational, people, culture, governance, technology) with development survey applied an electronic questionnaire directors strategic level Brazilian retail sector located regions At end, total 260 valid questionnaires were obtained. responses analyzed using Partial Least Squares (PLS) method. Findings: results showed strategy, operations, technology those most